For more than 150 years, Filippo Berio has been inspiring cooking enthusiasts to create simple, flavorful, and healthy meals with their Olive Oil. In 2017, it was time for the brand to reach out to foodies on the platform that was seemingly meant for them: Instagram.
For years, the brand has been sharing their delicious recipes based on their award winning olive oils, but had yet to have a real social media presence. With a page packed with savory food pictures and easy to follow recipes, Filippo Berio made its way to "the Gram."
The account launch was made up of posts showcasing fan favorite recipes, articles that linked back to the Berio site, and an introductory video showcasing the olive oil portfolio and recipes that contained each respective product.