Pete, the Bluetooth Lock
Meet your new guardian angel. Pete is a bluetooth lock that's here to protect your bike, your locker, your house, and anything else that you can slap a lock on. Forget the hassle of keys, all Pete locks can be activited from any smart phone or bluetooth compatable device with the Pete App.
This is the mobile app that a person would use to manage their locks, as well as lock/unlock them. The app acts as a digital hub where a person can access all of their registered locks that are in range.
These are full spread advertisements that would appear in both technology magazines as well as family lifestyle magazines.
This guerilla ad would be placed outside on bike racks. Much like the above print ads, this guerilla ad puts Pete into the real world, though this time in a more three dimensional setting.